We created this buyer's guide to help you understand the terminology used in describing jewelry. Our Education Center contains some of the basic information you should know before buying any jewelry; here we write about the properties of different types of metals and general information about caring for your jewelry. This buyer's guide will not make you an expert, but it should help you become more comfortable in evaluating and choosing jewelry.
Diamonds are the king of gems. Know your diamond facts prior to making a purchase with our simple yet comprehensive diamond guide.
Gemstones have always been among the most popular and expressive forms of jewelry. The bright color gives a unique personality. Learn about each popular gem through our educational center
Metals have been a part of human civilization for thousands of years. Yet, gold jewelry has always been the most popular precious metal. Click to see why.
Cubic Zirconia (or CZ) is Zirconium Oxide (ZrO2), a mineral that is extremely rare in nature but is widely synthesized for use as a diamond simulant. The synthesized material is hard, optically flawless and usually colorless, but may be made in a variety of different colors.
The pearl, symbol of purity, virtue and modesty, is also one of the most precious types of jewelry. Known as "organic gems" since they are formed by shellfish, pearls have been worn for more than 4,000 years.
Sterling silver is the standard for striking high-quality silver jewelry. It's over 90% pure silver, mixed with alloys to add strength and durability. And it won't wear down, as silver plating can.
Settings, Locks & Personalizing Your Jewelry
Know all the facts and terms for settings and locks. Here we will explain all the types of locks and settings that are used on rings, necklaces, bracelets, pendants, and more!